Can you believe it’s almost been a year since the launch of the Campaign for Wool? The five-year movement is already having an impact on the way we view and use British Wool, but far from easing off efforts are being increased as we head for Wool Week 2011.

As part of the week, a new initiative called Love Wool UK has been launched as a way we can all get involved, from individual knitters to big businesses.

to big businesses.

Supporters already include Rowan and Jamieson & Smith, and you get play your part too.

All you need to do is sign up for Love Wool UK at www.campaignforwool.org.
After paying your £2.50 fee you’ll receive information about Wool Week events run by knitters, felters, spinners, crocheters and other wool-fans across the country, plus you’ll also get an array for fashion and interiors that all use wool.

The proceeds are being split The Campaign for Wool and a nominated countryside charity, so it’s all in aid of a great cause!

And we’ve already noticed exciting pro-wool things happening in the mindset of the British public, including spectacular sightings of knitwear on major catwalks, such as Meadham Kirchhoff’s catwalk show featuring Di Gilpin’s traditional ganseys (including a fetching pair of super-long tights handknitted by The Knitter editor Juliet) at London Fashion Week, while Jamieson & Smith have been sponsoring ethical designer Lu Flux, who used the company’s pure wool yarns.

All these efforts are helping to make wool ever more the fabric of choice, helping to ensure wool farmers and British flocks continue to thrive.

Knitting festivals are also playing an important role in letting the public know how yarn gets from sheep to needles and what it can be transformed into! Woolfest’s recent celebration helped to raise awareness among visitors of all ages, including young Erin (pictured above) who is cuddled up to a rare Oessant, the UK’s smallest native sheep breed. It all goes to help spread the word that the wool our sheep produce is wonderfully diverse and versatile.

Roll on the Campaign for Wool year 2!

Wool Week 2011 takes place from 5-11 September. Get involved by signing up for Love Wool UK at www.campaignforwool.org

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